KARSTADT EXPERIENCE STORE
Together with the retail design agency Mavis, Karstadt has developed a one-of-a-kind and innovative project: the Karstadt Experience Store in Düsseldorf shows how the shopping experience at Karstadt might look in the future world of digitalisation. The focus is the seamless integration of the stationary shopping experience with customer-oriented online services.
The team at Niggemeyer Bildproduktion draws attention both inside the store as well as outside, using a variety of different top quality print solutions.
The special project involved:
- Large format outdoor advertising with canvas mesh prints
- Direct print sheets (triangular steles)
- Plotted SK sheets
- Easydot sheets
- Smooth surface canvases in the new SignWare Basic Outdoor frame
- Dekotex 200 in tensioning frames
- Double-sided print on hard PVC